The Current LCBO Needs Letters are public and can be found here. There are LCBO and Vintages needs. The LCBO Vintages (Premium Sector) update their Needs List three times per year, with some updates throughout the year. The LCBO General List Sector (Volume/Regular or repetitive orders) updates their main Needs List once per year (usually late February to early April). Some additions and changes are added throughout the year. If you have any products that meet requested criteria please contact us.

Once LCBO Vintages and General List Sector have posted their need items, we as an agent, are permitted to submit your products on your behalf.

In order to sell your products for resale in the province of Ontario, the following conditions must be met:
  • You must appoint us to be your agent in the province of Ontario.(Draft Letter Example)
  • You must be prepared to adhere to LCBO packaging standards
  • Your product must meet the needs/tender requirements, including region, varietal, landed retail, etc.
  • We must have access to detailed information about your products through the Client's Space page.
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Loyal Imports is a full service sales and marketing company committed to selling wine, beer and spirits throughout Canada. Our commitment to deliver great products, great service and product knowledge to our customers sets Loyal Imports in a unique position in the marketplace, as a strategic business partner and not just an agent/importer/distributor.


Loyal Imports is fully licensed by the Alcohol and Gaming Commission of Ontario (#62530) and Liquor Control Board of Ontario (#1218) to canvas for, receive, or solicit orders for the sale of beverage alcohol products and perform marketing support.

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Tel: +1 (888) 494-4334
Fax: +1 (647) 945-5036
425 Kipling Ave Toronto ON M8Z5C7