LCBO Pricing can be quite complex, and it is vital that all potential variables are accounted for in an offering. The quoted price to be sent to the LCBO must include all possible variables, such as:

  • Margins 
    -Supplier Profit
    -Potential Packaging adjustments in order to conform to LCBO standards
    -Agent Commission/Promotion through a pre-negotiated contract.
    -Potential Debit Notes if sales targets are not met.
  • Freight Rate
    -This is a key variable that greatly affects the landed retail. We generally assign a liberal freight rate in order to anticipate potential consolidation costs. It is preferred to quote FOB when the freight rates are better fixed.
  • Case Configuration
    -The LCBO usually assigns a freight rate per case, with the favored configuration being 12 units per case.
    As an example, 6x750ml cases may incur a freight rate of twice the cost of a 12x750ml case configuration. For wine, this could augment the landed retail by one dollar.

Ontario Pricing Calculator

It is imperative to target the best possible landed retail price. With the LBCO, it's up to the supplier to adjust export price to land at a particular retail on LCBO shelves.

You can download the LCBO Pricing Calculator here.

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Loyal Imports is a full service sales and marketing company committed to selling wine, beer and spirits throughout Canada. Our commitment to deliver great products, great service and product knowledge to our customers sets Loyal Imports in a unique position in the marketplace, as a strategic business partner and not just an agent/importer/distributor.


Loyal Imports is fully licensed by the Alcohol and Gaming Commission of Ontario (#62530) and Liquor Control Board of Ontario (#1218) to canvas for, receive, or solicit orders for the sale of beverage alcohol products and perform marketing support.

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