Information on samples, packing & more

Working With LCBO

In accordance with the Federal Importation of Intoxicating Liquors Act, all alcoholic beverages being imported into any Canadian province must be consigned to the appropriate provincial government agency. In the province of Ontario, this is the Liquor Control Board of Ontario (LCBO).

The LCBO is a corporation owned by the provincial Crown in Ontario, Canada. It was established by the Lieutenant Governor, William Donald Ross, in 1927 under the advice of the then premier, Howard Fergusen, in order to legislate the sale of liquor, beet, and win in a chain of retail locations. LCBO stores are typically the only stores that are licensed to sell hard liquor in the province. The LCBO is one of the largest purchasers of alcoholic beverage products in the entire world.

Unlike hard liquor, beer can be sold by others, namely Brewers Retail Inc., which operates under the title, “The Beer Store.” Wine is sold by a number of stores operated by various local wineries, and are licensed to vend their own products. Despite this, the LCBO continues to be the largest wine retailer in the province.

Apart from the original sales of these products, licensed restaurants and bars can resell alcoholic beverages, but they cannot be legally removed or consumed off of the premise’s from which they were purchased. Bars and restaurants must buy the products directly from either the LCBO, The Beer Store, or from one of the Ontario wineries or breweries. All of these products are regulated to some extent by the LCBO.

There are many sectors in which alcoholic beverages are sold within the current Ontario market, with each having its own set of risks. Determining which sector to focus on is dependent on a supplier’s personal product portfolio.

Here’s What You nEED TO kNOW aBOUT:

LCBO Vintages

Premium Quality

Focuses on premium wines, although some releases have been as low as $12 due to the recession.

Prestige

Focuses on products associated with accolades, such as Wine Enthusiast,Wine Spectator, and Robert Parker.

Order Quantity

Orders generally range from 200 to 500 cases; orders are even higher (800 – 1200 cases, if the product is associated with a key accolade).

Frequency

Orders generally on a one-time basis, but can become repeated if the product shows a high degree of success.

Other Important Notes:

LCBO General List / Regular Sector

Focuses on regular products, although variety is increasing. This accounts for 90% of the LCBO’s total revenue.

LCBO Private Ordering
  • Is quite small, but focuses on products that cannot normally be purchased at the LCBO’s outlets.
  • The published Freight Rates can be obtained from the LCBO before an order is placed.

Current LCBO Needs

The Current LCBO Needs Letters are public and can be found here. There are LCBO and Vintages needs. The LCBO Vintages (Premium Sector) update their Needs List three times per year, with some updates throughout the year. The LCBO General List Sector (Volume/Regular or repetitive orders) updates their main Needs List once per year (usually late February to early April). Some additions and changes are added throughout the year. If you have any products that meet requested criteria please contact us.

Once LCBO Vintages and General List Sector have posted their need items, we as an agent, are permitted to submit your products on your behalf.

In order to sell your products for resale in the province of Ontario, the following conditions must be met:

First Condition

You must appoint us to be your agent in the province of Ontario. You can download an example of the draft letter example here.

Second Condition

You must be prepared to adhere to LCBO packaging standards. Learn more about LCBO’s pacakging standards here.

Third Condition

Your product must meet the needs/tender requirements, including region, varietal, landed retail, etc. For more information about the need/tender requirements, please click here.

Fourth Condition

We must have access to detailed information about your products through our Client Portal. To request access to our portal, please contact us to get your account process started.

Downloads

We’ve provided you with sample documents and letters that may be required when working with Loyal Imports and LCBO.

About Loyal Imports Ltd.

Loyal Imports is a full service sales and marketing company committed to selling wine, beer and spirits throughout Canada. Our commitment to deliver great products, great service and product knowledge to our customers sets Loyal Imports in a unique position in the marketplace, as a strategic business partner and not just an agent/importer/distributor.

Our Licenses

Loyal Imports is fully licensed by the Alcohol and Gaming Commission of Ontario (#62530) and Liquor Control Board of Ontario (#1218) to canvas for, receive, or solicit orders for the sale of beverage alcohol products and perform marketing support.

Get in Touch with Us

343 Olivewood Rd Toronto ON M8Z 2Z6
Tel: +1 (888) 494-4334
Email: info@loyalimports.com 
Web: www.loyalimports.com